BYJU’s and Children’s Data

“Data is the new oil.”  Data has replaced oil to become the most valuable commodity. When we visit websites, use apps, use search engines, smartphones, etc., we inadvertently end up providing a wealth of information about ourselves; geolocation, health, financial, professional, employment, social, religious, political, sexual, and a lot more.  This data is the goldmine on which the world’s top companies like Amazon, Google, Apple, Microsoft, and Facebook are built.

Edtech companies like BYJU’s, Unacademy, Toppr, Vedantu, etc., similarly collect huge amounts of data for lead generation, marketing, personalization, and customization of their courses.

BYJU’s Data Collection Policy

BYJU’s Data Collection Policy on Children

This is what their data collection policy on children says “We recognize the need to provide further privacy protections with respect to the personal information that we may receive relating to children on our Website and Applications. When we receive personal information relating to children, we take additional steps to protect children’s privacy, including – notifying parents about our information practices with regard to children, including the types of personal information we may collect relating to children, the uses to which we may put that information, and whether and with whom we may share that information; In accordance with applicable law, and our practices, obtaining consent from parents for the collection of personal information of their children, or for sending information about our products and services directly to their children; Limiting our collection of personal information relating to children to no more than is reasonably necessary to participate in our services.

What Does BYJU’s Do with Children’s Data?

BYJU’s uses this data and data insights for marketing, customization, personalization, and creating educational content that children love learning.  The data about the child’s pace of learning, strengths, weaknesses, preferences, etc., helps BYJU’s finetune their modules and courses to optimally benefit children.   This data helps BYJU’s create a special learning journey for children.  Products like BYJU’s Disney Early Learn, The Learning App, CAT that offer personalized and interactive programs are all products that have been designed by insights obtained by this data.

BYJU’S Data Security

BYJU’S Data Security

BYJU’s has state-of-the-art multi-layered data protection processes and infrastructure.  Data is encrypted end-to-end.  Access control physical, technical, and administrative measures are in place.  DLP (Data Loss Prevention), Firewall, NAC (Network Access Control), and Proxy Servers are used to restrict access to data. Endpoint security systems such as anti-spyware, anti-virus, host-based firewalls, host-based intrusion detection systems are deployed.  In a nutshell, BYJU’s respects the security and privacy of your data and ensures that your data is safe at BYJU’s.

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