SRAM & MRAM Group and Paradigm Pictures Set to Transform Global Entertainment
In a momentous event held at London’s iconic Warren House, two powerhouse entities—the tech and industrial giant SRAM & MRAM Group and the prestigious film production company Paradigm Pictures AD Ltd—announced a merger that will revolutionize the entertainment industry. This collaboration promises to blend cutting-edge technology, cinematic creativity, and luxury, creating a bold new future for storytelling both in India and across the world.
A Visionary Partnership: Technology Meets Cinema
The merger marks a significant milestone for both companies, particularly SRAM & MRAM Group, which has primarily been known for its innovation in sectors like technology, finance, healthcare, and energy. But in this latest move, the group is stepping into the world of entertainment with the ambition to leverage its technological expertise with Paradigm Pictures’ creative storytelling.
At the heart of this collaboration are two visionary leaders: Dr. Sailesh L. Hiranandani, Chairman of SRAM & MRAM Group, and Mr. Arvind Dharmaraj, Chairman of Paradigm Pictures. Together, they revealed their shared dream of creating an entirely new cinematic experience that blends cutting-edge technology with compelling stories.
Dr Hiranandani explained their bold vision: “We are entering the entertainment world with a mission—creating a cutting-edge film city that will not only transform the way films are made but also offer a platform for creative talent from across the globe to come together. Our goal is to redefine storytelling, blending the best of technology and narrative.”
SRAM & MRAM Group: A Powerhouse of Innovation
SRAM & MRAM Group is a leader in a multitude of industries—technology, healthcare, energy, finance, and infrastructure—and the group has always been at the forefront of pushing technological boundaries. Their foray into the film industry comes at a time when entertainment is increasingly driven by high-tech innovations, and SRAM & MRAM aims to be at the forefront of that transformation.
The 50-Acre Film City: A Game-Changer in Film Production
One of the most exciting revelations from the merger is the announcement of a 50-acre film city—an ambitious, state-of-the-art facility designed to set new standards in film production.
The facility will include:
- World-Class Studios: Equipped with cutting-edge VFX capabilities and top-tier editing and dubbing suites.
- Dolby Atmos Theatres: The film city will feature five luxury theatres equipped with Dolby Atmos sound, providing the ultimate cinematic experience for press screenings and exclusive premieres.
- Premium Resorts: Ten ultra-luxurious resorts will provide private accommodation for celebrities and film crews, offering ultimate privacy and comfort with private pools and five-star amenities.
- Leisure and Networking Spaces: The film city will offer an array of recreation facilities—cafés, conference halls, event spaces, and more.
Paradigm Pictures: A Legacy of Powerful Storytelling
Paradigm Pictures has long been recognized for its exceptional storytelling. The studio has produced critically acclaimed films like V1 Murder Case and Harkara, both of which achieved great success on global streaming platforms such as Amazon Prime. With numerous upcoming projects in the pipeline, Paradigm Pictures has carved out a unique space in the international film industry.
Their dedication to quality storytelling—often inspired by real-life events and literary works—has earned them a reputation for producing gripping, thought-provoking content. Under the new merger, Paradigm Pictures will continue to push creative boundaries, with the added support of SRAM & MRAM Group’s technological resources.
Global Ambitions: Expanding to New Markets
The merged entity is not only focusing on India but has set its sights on global markets. The goal is clear: to create films that appeal to a global audience.
As part of this global ambition, Paradigm Pictures will also collaborate on major international projects, one of which is the much-anticipated Nordic Casefiles Trilogy. This collection includes:
- RUUD & MILD: Nordic Casefiles (Game): A cutting-edge interactive game that challenges players to solve mysteries in the Nordic landscape.
- BIRD WHISPERER (TV Series): A suspenseful exploration of Scandinavian crime, delving deep into the region’s darkest secrets.
- PARISTAN (Feature Film): A taut, emotional thriller about a father’s search for his missing son in the streets of Stockholm.
An Evening of Glitz and Glamour
The launch event, held at the prestigious Warren House in London, was a night to remember. The venue was filled with industry leaders, dignitaries, and high-profile guests from BBC, Netflix, and the wider entertainment world. Among the attendees were associates of renowned Oscar-winning director Danny Boyle, who lent their support to the venture.
A New Chapter in Entertainment
This merger between SRAM & MRAM Group and Paradigm Pictures is not just a business deal; it is the dawn of a new era in global entertainment. By combining state-of-the-art technology with world-class storytelling, this partnership is set to create a ripple effect in the industry, reshaping the way films are made and experienced.
