In a surprising yet strategic move, SRAM & MRAM Group has announced its entry into the agritech sector. This venture aims to tackle critical farming issues like low yield, climate change, and market access. Backed by cutting-edge technology, the group is bringing a fresh approach to agriculture, starting with pilot projects in India and Malaysia.
Smart Farming for a Better Future
At the heart of the new initiative is the concept of “smart farming.” This includes the use of IoT sensors, drone-based crop monitoring, and AI-powered farm analytics. These tools help farmers make better decisions, reduce waste, and increase productivity.
Empowering Small Farmers
One of the key goals of the project is to empower small and marginal farmers. SRAM & MRAM plans to offer affordable farming kits and mobile-based advisory services. This can significantly reduce the knowledge gap and help farmers manage risks related to weather and pests more effectively.
Partnerships and Collaborations
The group is partnering with local governments, universities, and agri-tech startups to scale the initiative. These collaborations ensure that the solutions are locally relevant and technically sound. The first few harvest cycles are already showing promising results, with increased crop quality and yield.
Sustainability in Agriculture
Sustainability is another core pillar of the venture. The project promotes the use of organic fertilisers, water-efficient irrigation, and crop rotation practices. By focusing on long-term soil health and resource conservation, SRAM & MRAM is helping build a resilient farming community.
Digital Marketplaces
To complete the ecosystem, the group is also working on launching a digital platform that connects farmers directly with buyers. This helps reduce dependence on middlemen and ensures better prices for the farmers.
SRAM & MRAM’s entry into agri-tech is timely and much needed. As food security becomes a growing global concern, their smart, sustainable, and inclusive approach could make a real difference. With a mix of technology and empathy, this venture promises to uplift farmers and modernise agriculture for future generations.
